Hi I'm Leah, welcome to my world....

Full time Business Owner/ Marketer & Award winning blogger. Championing the #GIRLBOSS

Handbag lover, coffee addict & lipstick Princess

Monday, 21 March 2016

Why Bloggers Should Use Snapchat

Why Bloggers Should Use Snapchat, snapchat, blogger

If you think Snapchat is only used by teens then think again! I'm now I'm obsessed with Snapchat and dare I say.... probably more than Instagram (big statement I know!). But its not just me - Snapchat has over 100 million daily active users of all age ranges, who spend an average of 30 minutes per day on it. These numbers are only growing, so what are you waiting for?! Read the rest of this post and then get on and create an account.

So How Can Snapchat Help You, A Blogger?

I know initially I had concerns over Snapchat. I mean, I spend enough time trying to create content for my other channels, let alone trying to create some content that only lasts 24 hours, to then have it disappear into thin air! But.... since I've started using Snapchat I've really seen the benefits and actually it takes a lot less preparation than any other platform I use. So here's why you should be using Snapchat:

Promote your brand/ blog - Snapchats functionality means you can use video and photos to promote you and your brand - Be that events you're going to, new blog posts or a new blog redesign.

You can connect with you audience in a much more personal way - This to me is the NUMBER ONE reason to use Snapchat. By using the video feature and talking to your audience you can show them the real you -  when you're excited, sad, happy or annoyed. Show them who you really are rather than just a edited/ filtered Instagram photo version of you - yes even the early morning, no makeup ones! Followers will respond to it, and they will feel they really know you as a person. 

You can earn some dollar - Snapchat is huge and brands are recognising this and investing big bucks into it. Snapchat hasn't been adopted by as many users as other platforms so hurry up and get on the bandwagon so you don't miss out.

Nice step into Vlogging/ YouTube - If like me, the thought of vlogging scares the bejeebers out of you then Snapchat is a great way to get used to talking on camera, as the clips are only 10 seconds long. You can then add multiple snaps together to make a longer 'vlog' and before you know it, you will be a pro!

Get your audience excited - By using video you can use Snapchat to show BTS (behind the scenes) footage of what you're doing and its quite often used to tease followers about what you've got coming up - be that brand collaborations, holidays or any exciting projects you're working on - InTheFrow and Sarah Ashcroft do this really well so go watch them for some inspiration. 

If you're a newbie to Snapchat then you're probably thinking "how on earth does this work" - OK, so it took me a bit of time to get my head round as it works very differently to other social media platforms and it takes a bit of getting used, but once you've got the hang of the differences its a breeze! I promise.

I couldn't write this post without pitching my Snapchat - so come follow! I sound like a man when I talk and pull some weird faces, but that adds to the experience, right? Username: DevotedToPink :-) 

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13 comments

  1. I love following my fave bloggers on Snapchat as you can see the BTS of what they get up to and makes them more personable!

    Sophie x

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    1. Totally agree Sophie - it makes me more fond of them x

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  2. I love using Snapchat. I have only started using it for blogging purpose, but the sense of connection it gives with followers is amazing! Interactions made easy and real-time unlike other social media platforms. Plus, how cute all of their face filters are!?!!???

    Noor | Noor's Place

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    1. Haha yes they are funny! I feel like I can get the real me across which can be hard in blog posts sometimes x

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  3. I am obsessed with SnapChat. I never thought I would be, I thought it was purely what teens use to send each other nudes - but thankfully, it's not!!!!! I love watching people's stories. I've taken it one step further and pure started watching celebrities too - and that sooo isn't me haha I don't know what's happened to my life. I barely post on mine, as I rarely have time to get ready so I look like a human and I don't have a life and go anywhere cool haha but I have many a minute of fun vicariously living through other people! This post reminded me that I needed to re-add your new username on there, so I've just done that too :} Woohoo, great post.

    N xxx

    Lovelaughslipstick x

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    1. Ah you should give it a go, I bet you have more to snap than you think! x

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  4. This was a really interesting post to read! :) I'm obsessed with Snapchat atm, it's so nice to see what my friends and favourite bloggers are up to and sometimes you get a little mini review on new products too :) I'm going to add you now x

    www.anacelinelabod.com

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    1. Thanks for reading and for adding me Ana - I totally agree with you too xx

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  5. I do use Snapchat but only for personal use - I'd definitely like to start using it for my blog as well though, I didn't realise there was this many benefits to it!

    The Velvet Black | UK Style & Beauty Blog

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    1. Yes totally Alice, I've noticed its had a good impact on my engagement with my followers :-) x

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  6. I recently created a blog snapchat but if I'm honest I rarely use it, I'm definitely going to make more of an effort to use it more! -xo

    chloedanielle.co.uk

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    1. Give it a go and see what a difference it makes! Thanks for reading Chloe xx

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  7. I absolutely love love snap chat so much !!! I agree that it definitely makes you feel more of a connection with the bloggers that you love!! I also LOVE the point about introducing you to YouTube/vlogging - I am actually setting up my new YouTube channel.. And I can honestly say Snapchat made me feel more comfortable doing that!! Love this post ... And I follow you on SC already hehe!!

    Saira
    www.throughtheglitterglass.wordpress.com
    Xxxx

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