My marketing posts always do well and receive lots of positive feedback, and since my very long post on “How to effectively monitor your blog traffic” went live, I’m regularly being asked questions when it comes to Google Analytics – I’m not a Google Analytics whizz by the way, I just use it a lot for my job.
I thought I’d start writing some quick “How to” posts on some of the most common questions I get asked. So if you have any more please feel free to leave them in the comment box below!
A question that regularly crops up is “I have a blog post that has had loads of views, how do I tell what is driving traffic to it?”
If you have a blog post that has particularly had a large amount of traffic compared to your other blog posts, or an old blog post starts receiving traffic and you want to know what’s generating the traffic for you, then read on – it’s really quite simple……
1. Log on to Google Analytics
2. On the left hand side click “Behaviour”
3. Under “Behaviour” click “Site Content”
4. Under “Site Content” Click “All Pages” Pretty easy so far right…!?
5. On the top right select the date range you want to look between. I would suggest starting off with the date you published the post until today’s date. You can refine the date period after all these steps have been completed should you want to.
6. You will then be left with a list of your blog pages/ URL’s in order of most page views.
7. Find the post you are after by searching part of it in the search box. i.e
“Kylie” don’t forget that a lot of URL’s have hyphens/ – where the spaces are in the title of the post. For example I couldn’t type “Kylie Cosmetics” to find the post – I would have to type in “Kylie-Cosmetics”.
8. You will then just be left with the traffic for your desired blog post.
9. Click “Secondary Dimension” and type in “source”, then select the option “Source/ Medium”.
10. Ta-Da…. It shows you multiple media sources that is driving traffic to your blog post.
11. If you see the traffic source being duplicated – for example Google/ Organic is listed twice in these screen grabs – check the URL/ Page. You will see here that one of the URL’s here have “M=1” at the end of them, which shows mobile traffic. That means some of the clicks are being driven by mobile searches on Google, and some are on desktop – hence why it’s listed twice.
If you want to learn more about tracking your blog traffic effectively don’t forget to read my long but detailed post here.
As always if you have any questions on anything Google Analytics/ Marketing related please let me know and I will always do my best to help!